Chairperson of the Board of Directors of Doğan Online, Hanzade Doğan Boyner is leading Turkey's digital transformation with Hepsiburada.com.

Major Turkish online store hepsiburada.com sells more than 1 million products per month, varying from cosmetics to books, from home appliances to furniture, hepsiburada.com chairwoman Hanzade Doğan Boyner told participants at the World Retail Congress in Paris.

Hanzade Doğan Boyner discusses her company Hepsiburada.com, the Amazon of EMEA. She speaks to Bloomberg's Brad Stone from the Global Entrepreneurship Summit in Stanford, California on "Bloomberg Markets."

Doğan Boyner's next step will be to make Hepsiburada.com one of the first brands to be remembered in the world of e-commerce alongside of Amazon.com.